Featuring Brandon Semenuk and friends.
Cinematography/Editing: Rupert Walker
Athlete/Producer: Brandon Semenuk
VFX: Dan Gaud AKA 'Digital Dan'
Sound Design: Keith White
Photography by: Ian Collins, Berkley Vopnfjord, Rupert Walker, Brandon Semenuk, Mad Productions
Music: Suuns - 2020
Considered to be one of the the most influential skateboarders of all time, Tony Alva, an original Z-Boy, hit a bottom 4 years ago battling drug addiction and alcoholism. There, at his lowest point, his reliance on successes and ego came into perspective for the first time. Tony's fight for sobriety and truth has recently lead him to a new perspective on life and direction moving forward. Dedicated to giving back Tony now see's passing the...
Key Pieces: Half-zips, bowling shirts, utility vests, truck shirts, work pants, graphic tees and hoodies.
Editor’s Notes: Italian streetwear brand LIFESUX looks to downtown Los Angeles during the ’90s as inspiration for its new SS18 collection. Dubbed Drop 004, the assortment is highlighted by well defined colors and standout prints, showcased on everything from T-shirts and hoodies, to crewnecks, half-zips, bowling shirts,...
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