A Trip to Nike NY HQ with Swoosh God & Filayyyy for Air Max Day

One of Nike‘s most recognizable sneaker lines is without a doubt the Air Max. The now iconic line has been part of pop culture since its introduction in 1987, bridging style and technology, while representing a radical push in sneaker design. To celebrate the shoe and its global impact, Air Max Day was launched just three years ago. Now, the day — the month, even — has grown into a sneakerhead’s holiday as some of the most anticipated shoes of the year are being released. To celebrate Air Max Day 2018, HYPEBEAST spent the afternoon with Nike athlete Jesse “Filayyyy” Jones and rapper Swoosh God at Nike’s New York City headquarters to discuss their unique path to success, the definition of creativity, and what Nike symbolizes to them. The two budding stars can be seen modeling select Air Maxes dropping this month, including Sean Wotherspoon’s Air Max 1/97, the ACRONYM x NikeLab Air VaporMax MOC, the atmos “Animal Pack”, and much more.

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