At 27 years old, Chinatown Market’s Mike Cherman is already a veteran of streetwear culture. He worked at key San Diego retailers such as UNIV, at New York’s Prohibit, and eventually parlayed a guerrilla postering campaign he masterminded from his Parsons School of Design print lab into a job with Jeff Staple. He has as many detractors as supporters, but his critics can’t do anything to wipe the smile off his face — or his brand’s.
New arrivals from Los Angeles, CA
ph. Leonardo Nave
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Key Pieces: Half-zips, bowling shirts, utility vests, truck shirts, work pants, graphic tees and hoodies.
Editor’s Notes: Italian streetwear brand LIFESUX looks to downtown Los Angeles during the ’90s as inspiration for its new SS18 collection. Dubbed Drop 004, the assortment is highlighted by well defined colors and standout prints, showcased on everything from T-shirts and hoodies, to crewnecks, half-zips, bowling shirts,...
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