At 27 years old, Chinatown Market’s Mike Cherman is already a veteran of streetwear culture. He worked at key San Diego retailers such as UNIV, at New York’s Prohibit, and eventually parlayed a guerrilla postering campaign he masterminded from his Parsons School of Design print lab into a job with Jeff Staple. He has as many detractors as supporters, but his critics can’t do anything to wipe the smile off his face — or his brand’s.
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