B proudly presents our new issue: PATAGONIA (*click on CC for subtitles in English and Korean) Patagonia, an outdoor clothing brand with an environmental focus, was founded in 1973 by Yvon Chouinard, who since 1964 had been manufacturing pitons (metal anchors used in rock climbing) that would not damage the rock. While insisting on offering the best quality, the brand has contributed toa sustainable society and natural environment by developing eco-friendly materials and returning 1% of its sales backto society. Patagonia has redefined the role of a company and it continues to inspire the outdoor industry and the world.
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